Today, I’m joined by James Williams, CEO of Mayweather Boxing + Fitness, a boutique studio franchise with classes modeled on Floyd Mayweather Jr.’s training regimen.
No stranger to celebrity brand building, James previously advised on Beyonce’s Ivy Park line and co-founded a lifestyle brand with Laird Hamilton. Now, he’s growing Mayweather Boxing + Fitness into a generational name.
In this episode, we discuss teaming with Mayweather to capture demand for boutique boxing. Plus, he shares his vision for expanding on 75 existing locations with consumer products, VR workouts, and more.
(01:53) James Williams background
(04:57) About Mayweather Boxing + Fitness Franchise
(08:41) Marketing strategy and building the brand
(12:02) Leveraging celebrity endorsements and social media channels for business growth
(13:43) Floyd Mayweather’s Jr’s business approach
(17:59) Creating a boutique fitness concept
(22:10) Maintaining product authenticity instead of chasing trends
(24:01) Fitness franchise growth and expansion
(26:52) Expanding through new business lines
(31:28) Growth Strategies
(34:36) Talent acquisition and recruitment for the company
Mayweather Boxing + Fitness and the Franchise 500
Mayweather Boxing + Fitness franchise Ranks on the Franchise 500
The bells have sounded, and Mayweather Boxing + Fitness is coming out of the gates hot. As one of the fastest growing gym experiences in the country, Mayweather Boxing + Fitness just landed a major accolade, splashing onto Entrepreneur magazine’s esteemed Franchise 500 franking. Every year, for the past 44 years, Entrepreneur has released its Franchise 500 list, which shines a light on best performing franchise systems in the U.S. Now, the ranking is used by aspiring franchise owners to find the best bet investments. Indeed, Entrepreneur’s list is one of the most robust and comprehensive rankings in the industry, looking at an individual franchise’s cost & fees, size & growth, support systems, brand strength, as well as financial strength & stability.
“With this year’s record-breaking number of applicants, the list offers a comprehensive overview of the state of the franchise world as it emerges from the most challenging days of the pandemic into uncertain economic conditions—and still keeps going strong,” Entrepreneur wrote. “There’s something here for every prospective franchisee, whether you’re interested in finding an opportunity within a brand that has been around for decades or in getting in on the ground floor of the next emerging trend.”
As one of the rising stars in the boutique fitness industry, it’s a no-brainer that Mayweather Boxing + Fitness fought its way onto the list, placing No. 484. Entrepreneur magazine highlighted the fact that Mayweather Boxing + Fitness has seen an incredible 5,000% growth in units over the past three years, with another 35+ on the way.
“A Mayweather Boxing + Fitness franchise may be a good fit for someone passionate about fitness, boxing, and community support. As a franchisee, you could have the opportunity to give members a completely unique gym experience. This seems true to both training style and gym atmosphere,” the ranking says. “Community is likely an essential part of operating a Mayweather Boxing + Fitness studio.”
Boutique Fitness Franchise on the Rise
More than ever, Americans are conscious about their health and want to maintain active, healthy lifestyles. However, most people are sick of the same old workout routines at the chain gyms – running on a treadmill or just sitting there on a stationary bike. Instead, record numbers of people are seeking out alternative, entertaining ways to stay fit, in what’s rapidly becoming known as the boutique fitness craze. And within the industry, there’s simply no better than Mayweather Boxing + Fitness.
Mayweather Boxing + Fitness offers a workout program developed by the boxing legend himself, Floyd Mayweather. The program delivers an immersive training experience in which members can burn up to 1,000 calories in just a 45 minute group session. On top of that, Mayweather Boxing + Fitness offers a workout program that is community-oriented, something you just can’t find at your everyday gym. Also, members have access to a virtual reality experience, a mobile app and in-studio technology. As Mayweather Boxing + Fitness catches on, it’s no wonder why locations are rapidly expanding across the U.S.
“Now is a very exciting time to invest in a Mayweather Boxing + Fitness franchise,” says James Williams, CEO and co-founder. “We’ve been around for a few years now, and with every location that we go into, there’s so much excitement and buzz. We know we have the best programming, we know that the model is scalable, and we know that we provide a simple blueprint for our franchise owners to implement. Now it’s all about finding the franchise owners who share our vision and drive for success, because once you bring passionate entrepreneurs into a scalable model like this, there’s enormous wins that come from it. We’re excited about the future.”
The International Expansion of Mayweather Boxing + Fitness
Mayweather Boxing + Fitness Announces International Expansion
Boxing legend Floyd Mayweather is known around the world as one of only a few elite boxers in history that finished with an undefeated record. So why not bring his renowned training and fitness program to members all over the globe? Recently, Mayweather Boxing + Fitness signed agreements with two different master franchise partners to bring the ironic group fitness gym internationally, to both Japan and the United Arab Emirates. As part of the significant deal to expand internationally, Mayweather Boxing + Fitness studios will open in major cities in these countries, including Tokyo and Dubai. With 30 new studios opened in the U.S. in just 2022, news of the brand’s international expansion is a huge mark of growth.
“This year has marked tremendous growth for the brand, and we’re thrilled about this new opportunity to grow our global footprint in key international markets,” said James Williams, CEO of Mayweather Boxing + Fitness. “We are excited to build some incredible studios and to make Mayweather the number one fitness brand in each of the markets we operate in. We look forward to working with well-resourced, strategic, and proven national operators like Axe Capital, Patrik and Boris in the UAE; and Nitta, Mori and Miyata in Japan.”
A Well Known Name in the Fitness Industry
Brand recognition is one of the most important factors for a growing business, and what better association for a fitness gym than the most dominant boxer to ever step in the ring? Indeed, Mayweather Bowing + Fitness uses methods developed throughout Floyd Mayweather’s 25-year undefeated boxing career, setting the group fitness gym apart from other boutique studios. With the perfect combination of boxing, strength, and cardio, Mayweather Boxing + Fitness is truly accessible to any fitness audience.
For aspiring entrepreneurs, the Mayweather Boxing + Fitness opportunity is a knockout punch. Aside from offering a unique workout program designed by one of the most successful athletes of all time, Mayweather Boxing + Fitness is also a scalable business model that’s built on recurring revenue. With a straightforward business model, franchise owners can easily reinvest into multi-unit ownership as the demand for a specialized, one-of-a-kind workout continues to grow.
“Now is a very exciting time to invest in a Mayweather Boxing + Fitness franchise,” Williams says. “We’ve been around for a few years now, and with every location that we go into, there’s so much excitement and buzz. We know we have the best programming, we know that the model is scalable, and we know that we provide a simple blueprint for our franchise owners to implement. Now it’s all about finding the franchise owners who share our vision and drive for success, because once you bring passionate entrepreneurs into a scalable model like this, there’s enormous wins that come from it. We’re excited about the future.”
Learn More about the Mayweather Boxing + Fitness Franchise
KickHouse Franchise Systems Joins Mayweather Boxing + Fitness
Get ready to step into the ring at a Mayweather Boxing + Fitness near you, after a huge expansion of the premiere boutique fitness franchise. Just recently, MW Fitness Holdings, LLC, the parent company of Mayweather Boxing + Fitness, acquired KickHouse Fitness, LLC, a leading kickboxing franchise system. Now, the existing 65 Mayweather Boxing + Fitness locations will combine with the 26 KickHouse locations, expanding both franchises’ footprints in communities all over the U.S.
“We are beyond excited to become part of the Mayweather Fitness family, sitting alongside the industry-leading Mayweather Boxing + Fitness brand and team,” KickHouse Fitness’ founder, Jessica Yarmey, said in a statement. “We believe that this combination will offer opportunities across all areas of the combined business, including marketing and franchisee support, and will help make all locations more relevant and attractive to consumers across the country.”
The announcement is just the latest development in Mayweather Boxing + Fitness’s incredible growth over the past few years. Case in point: in March 2020, Mayweather Boxing + Fitness had just 5 locations. Now, the boutique fitness franchise has 65 gyms across the U.S. – that’s a 1200% growth in two years! The rapid expansion of Mayweather Boxing + Fitness can be attributed to the unique, immersive training experience developed by undefeated world boxing champion Floyd Mayweather, which offers inclusive, high-intensity fitness workouts, instructional videos, and classes that deliver results. But the franchise’s success is also a product of a highly attractive, easy to operate business model that’s designed to help franchise owners succeed and grow their business.
65 Franchise Locations and Growing
Mayweather Boxing + Fitness isn’t taking the gloves off, either. The franchise has ambitious goals to expand even more across the U.S. and become the household name in fitness. And it’s already got a leg up – nearly every American knows the greatness of Floyd Mayweather, who accomplished a world record of 50-0, giving our franchise owners an already established brand awareness and recognition in their communities. Who wouldn’t want to get in shape with a training and exercise program developed by one of the best athletes of our time?
Mayweather Boxing + Fitness also offers a one-of-a-kind investment opportunity for aspiring entrepreneurs. Our corporate team has strong experience in boutique fitness and developed a business model with high growth potential that’s easy to scale. Mayweather Boxing + Fitness is also dedicated to making sure its franchise owners have everything they need to grow, and that starts on day one. Our training and support program is one of the best in the fitness industry, featuring assistance with site selection and build out, in-person training, marketing, presale process, and the latest technology. Plus, our corporate team is available 24/7 for any and all questions for the life of the franchise.
“Now is a very exciting time to invest in a Mayweather Boxing + Fitness franchise,” says James Williams, CEO and co-founder. “We’ve been around for a few years now, and with every location that we go into, there’s so much excitement and buzz. We know we have the best programming, we know the model is scalable, and we know that we provide a simple blueprint for our franchise owners to implement. Now it’s all about finding the franchise owners who share our vision and drive for success, because once you bring passionate entrepreneurs into a scalable model like this, there’s enormous wins that come from it. We’re excited about the future.”
Invest in Mayweather Boxing + Fitness Franchise Today!
One of the best parts about investing early in the most exciting brand to hit the boutique fitness industry in a long time is the fact we have wide-open territories available in some of the most desirable markets in the U.S. Already, existing franchise owners are scaling up and becoming multi-unit owners. Now is the time to throw your hat in the ring and invest in a franchise that’s about to explode. To learn more, visit our research pages here or request more information here.
New Fitness Franchises: Mayweather Boxing + Fitness
What is a Fitness Franchise?
Never before have Americans been so invested in their health and wellness, making now an incredible time to invest in a fitness franchise. Indeed, new fitness franchises can take many shapes and forms, allowing the customer to choose the style of workout that fits best with their lifestyle. No longer do traditional large format gyms dominate the market. Over the years, fitness boutiques, which are smaller group fitness concepts that specialize in a particular workout, have completely disrupted the industry, biting into the overall market. Though the number of fitness locations (36,000) and members (57 million) has tripled over the past few decades, an estimated 35% of customers have shifted away from incumbent brands.
“Fitness Boutiques re-defined the industry, driving much of the membership growth over the past decade,” according to a report in Toptal. “They adapted to the unique preferences of Millennials and younger generations who sought more specialized experiences, a sense of community, and flexible participation (read: no pushy sales, or year-long unbreakable contracts). Highlighting their rapid expansion, the definitive trade organization IHRSA notes that boutique memberships expanded 74% from 2012 to 2015, compared to 5% for health clubs. Admittedly, boutiques started from a smaller base, but their share of total revenue—some 35%—proves their presence is significant.”
To be sure, fitness boutiques are no passing fad, and now rival the largest chain fitness locations in the U.S. Fitness boutiques are a great investment now and for the future because they offer what no gym can – a highly specialized experience that features convenience, flexibility, and a sense of community. What’s more, these gyms are highly popular with younger generations, which is a growing segment in the market.
The Demand for Boutique Fitness
According to Run Repeat, the boutique fitness industry is one of the fastest growing sectors of the fitness industry, expected to be worth $22.1 billion by 2022, up 4.63% from their pre-pandemic levels of $21.1 billion in 2019. By 2025, the boutique fitness industry is expected to hit $26.2 billion, up 16.97% from 2022. Many estimates show boutique fitness accounts for nearly 50% of the overall market share in the fitness industry!
So what’s behind all this demand? Simply put: boutique fitness offers a more engaging, fun, and immersive workout than traditional gyms. Studios specialize in a certain type of exercise, or blend a few different styles in a unique way. You’re surrounded by like-minded people interested in the same workouts as you. Everyone knows their instructor, who will guide you step-by-step throughout the class, and there’s a sense of community you don’t find at traditional health clubs.
“Boutique fitness isn’t running on a treadmill for 30 minutes after work, or awkwardly lingering around the weight rack waiting for someone to finish so you can nab their weights,” according to a report in GloFox. “Instead, boutique fitness is an experience; training in a small group setting with everyone in the community feeling accomplished after. Unlike the traditional gym model, members are a part of something that’s about more than exercise alone.”
Mayweather Boxing + Fitness is a Winning Deal
Enter into the ring Mayweather Boxing + Fitness, a boutique fitness experience like no other. Founded in 2018 by legendary boxer Floyd Mayweather and businessmen James Williams and Burrel Wilks, Mayweather Boxing + Fitness is now one of the fastest growing new fitness franchises in the boutique fitness category. At Mayweather Boxing + Fitness, you’ll be working out with a routine created by the undefeated champ himself, modified for the everyday gym-goer. Our workout curriculum is designed to deliver results, with members able to burn up to 1,000 calories per class. And every class is different, whether you want to burn calories, build muscle, increase balance, or just let off some steam.
“Boxing is an extremely empowering activity,” says Chan Gannaway, Director of Instructor Education and Content Creation. “It’s a great way to burn calories, get fit, and release a lot of stress. Our members feel really empowered when they leave class. The results that we’ve seen from our members are truly incredible. They’ve lost tons of weight, they’ve gained confidence, and in some cases, they were able to go off medication that they were on for years. It’s truly life changing for our members.”
For aspiring entrepreneurs, Mayweather Boxing + Fitness is a simple-to-operate, scalable business model with huge profit potential. Plus, our brand already has a leg up with the backing of one of the greatest boxers of all time. Mayweather Boxing + Fitness has the programming, exceptional experience, and world class training and support to back it up.
Going for Gold Franchise Support
All along the way, we make sure franchise owners have every tool in the toolbox for growth. From day one, our corporate team will help with site selection and build out, making sure you have an optimal location and move through the leasing/build out/construction process as smoothly as possible. Each franchise owner spends several days of in-person training, where you’ll learn all the ins and outs of the business, including attracting and retaining members, marketing strategies, and setting financial goals. Our team also makes sure franchise owners are up-to-date with the latest technology, including our mobile app and in-studio tech platforms. And, rest assured, our ongoing support is at your fingertips for any question for the life of the franchise.
“We’re going to be in your corner,” says Bryan Diaz, COO. “As a franchisee, you are there to support your members and your team. And we’re in the background supporting you to be as effective as possible in your business. We will provide you with the strategic sales and operations support that allows you to flourish and grow your business to where you want it to be.”
Learn More about New Fitness Franchises!
Mayweather Boxing + Fitness has prime territories available across the U.S., but not for long. With the rise in popularity of boutique fitness, Mayweather Boxing + Fitness is a brand in the right place at the right time. With the name recognition of the champion himself, Mayweather Boxing + Fitness is ready to make a splash in the boutique fitness industry. To learn more, visit our research pages here or request more information here.
Down but never out, Kathy Davis navigated the COVID-19 pandemic, which hit just months after starting the first Mayweather Boxing + Fitness franchise, like she’s treated most obstacles in her life – one step at a time, never giving up. Davis’ efforts even caught the attention of Entrepreneur magazine, which recently wrote a feature story about her ability to roll with the punches during the difficult times of pandemic shutdowns.
Always adapting, Davis offered virtual workouts at no cost until pandemic lockdowns were lifted. It wasn’t an easy decision to make – by taking every precaution to make people feel safe, the franchise sacrificed income coming in. But, if customers were willing to come in, they could rest assured the Mayweather Boxing + Fitness team was there. Through it all, Davis remembered why she first decided to invest in the franchise – the legacy of the brand’s namesake and partner, boxing legend Floyd Mayweather, who never gave up throughout his career, and the opportunity to get in on a promising and exciting franchise from the ground up.
“The main point here is that nothing starts off perfect,” Davis told Entrepreneur magazine. “Being at the front end of a franchise means you will endure trial and error, and you must be patient and nimble enough to endure. Overall, it’s exciting to be a part of a journey like this.”
A Tried and True Business Model
With the right work ethic and dedication, Mayweather Boxing + Fitness can be both a lucrative and rewarding career path. If the events of the past two years have taught us anything, it’s that health and wellness is of the utmost importance, which has resulted in the fitness industry experiencing an incredible period of growth post-pandemic. According to a study in RunRepeat, the fitness industry in whole is expected to balloon from $160 billion in 2021 to $434.74 billion by 2028 – representing an astonishing 171.75% in growth.
Mayweather Boxing + Fitness, which has partnered with the most successful boxer of all time, is uniquely positioned to deliver an immersive training experience that’s one-of-a-kind in the industry. For entrepreneurs, this is the perfect time to invest in Mayweather Boxing + Fitness. We offer a simple and recurring revenue business model, with moderate start-up costs, and an easy-to-follow business plan.
Not to mention, the unmatched brand recognition that comes with touting the Mayweather name, which most people associate with one of the greatest boxers of our time. It’s true, Mayweather Boxing + Fitness has a strong and growing brand awareness that others in the fitness industry can only dream of. Also, our winning corporate team and support system offers deep expertise in developing global fitness brands, a comprehensive training and support program, as well as ongoing education throughout the life of the franchise. We work hand-in-hand with franchisees to help get them set up for success.
Learn More About Mayweather Boxing + Fitness Franchise
Are you ready to take the gloves off and get down to business? We are looking for excited and motivated entrepreneurs who want to roll up their sleeves and put in the work to make Mayweather Boxing + Fitness the gold standard in boxing group fitness. If you want to learn more, visit our research pages here and fill out our form here to start a conversation on what it takes to become a Mayweather Boxing + Fitness franchisee.
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