A Winning Year for Mayweather Boxing + Fitness
Ding, ding ding – talk about a one-two knockout punch: 2022 was a hallmark year for Mayweather Boxing + Fitness, a one-of-a-kind immersive training workout developed by the champ himself, Floyd Mayweather. In March 2020, for instance, Mayweather Boxing + Fitness had just 5 locations in the U.S. Now, the franchise has 65 locations in communities across the country, with another 35 in the works, representing a nearly 2,000% growth!
Much like the training principles set by Mayweather himself, Mayweather Boxing + Fitness set goals for 2022 and followed through. The franchise set out to have more than 100 studios operational or in the works, backed by an accelerated growth plan that included a national advertising campaign, investing in the best tools and resources for franchise owners to grow, memberships, and hiring experienced corporate team members to beef up the support platforms.
“The level of interest that we’re seeing from entrepreneurs is just incredible,” says Nick Abrahams, Director of Development. “Floyd is the greatest boxer of all time, and he immediately associates this business with success. And in a category where there’s a lot of competition, the name recognition truly matters. But we go well beyond the name – we have the best programming and deliver an exceptional experience to our members. We have a world-class training and support infrastructure to ensure that our franchisees can thrive and grow. This is why we’re growing so fast, and we’re really committed to being the number one boxing fitness franchise on the market.”
Brand New Franchise Development Website
It all starts with an amazing website. Mayweather Boxing + Fitness just launched a sleek, easy to use franchise development website, a one-stop shop for prospective franchise owners to get all the info they need on an amazing investment opportunity in a booming industry. Mayweather Boxing + Fitness’s new franchise development website has proven to help drive recruitment and grow our brand. How so? The new franchise development website clearly tells the Mayweather Boxing + Fitness brand story in an exciting and engaging way, through easy to read content, interviews with franchise owners, videos and other storytelling methods.
Mayweather Boxing + Fitness’s new website is also easy to navigate, with in-depth pages to explain everything prospective franchise owners need to know about running the business, from a costs page that lays out what it takes financially to invest, a support page that includes all the ways the corporate team has your back, to regular blogs posted about all the exciting news and developments with the franchise. In this day and age, a franchise development website is the first interaction aspiring entrepreneurs have with your brand. And our website puts our best foot forward.
Stepping Up Support
Over the past year, the Mayweather Boxing + Fitness franchise team has invested heavily in the support of their franchisees, all to help them thrive and grow their business. Once you’re on our team, we have your back. Our comprehensive and robust training and support program covers every single aspect of operating a Mayweather Boxing + Fitness studio. We help with site selection and build-out to help find the optimal location for your studio in your community. Then, we offer in-person training to teach you everything you need to know to grow, from how to get and retain members, implement marketing strategies, and setting business goals. You can rest assured you are never at it alone, as our team is on-hands for any of your questions or needs.
“We’re going to be in your corner,” says Bryan Diaz, Chief Operating Officer. “As a franchisee, you are there to support your members and your team. And we’re in the background supporting you to be as effective as possible in your business. We will provide you with the strategic sales and operations support that allows you to flourish and grow your business to where you want it to be.”
Primed for Growth in 2023
Mayweather Boxing + Fitness is showing no signs of slowing down in 2023. In fact, the franchise is poised for even more growth, as Americans show a desire to get back into the gym and get into shape. Already, existing franchise owners are reinvesting in multi-unit ownership. And, aspiring entrepreneurs are catching wind that Mayweather Boxing + Fitness is a burgeoning brand, making a name for itself in the fitness industry. As a result, Mayweather Boxing + Fitness is ready to expand into prime markets across the U.S.
“Now is a very exciting time to invest in a Mayweather Boxing + Fitness franchise,” says James Williams, CEO and co-founder. “We’ve been around for a few years now, and with every location that we go into, there’s so much excitement and buzz. We know we have the best programming, we know that the model is scalable, and we know that we provide a simple blueprint for our franchise owners to implement. Now it’s all about finding the franchise owners who share our vision and drive for success, because once you bring passionate entrepreneurs into a scalable model like this, there’s enormous wins that come from it. We’re excited about the future.”
Boutique Fitness Industry is Growing
The fitness industry is making a comeback for the ages. As one of the hardest hit industries by the COVID-19 pandemic in 2020, the health and fitness industry is already on an incredible recovery journey. Now, the global fitness industry is expected to hit $190.56 billion in 2022 and grow to $434.74 billion by 2028. It’s clear the fitness industry has shaken off the blows from the pandemic and has come back stronger than ever.
But not everyone wants the same old gym experience. Increasingly, the demand for “boutique fitness” – smaller studios that specialize in a particular workout or regime – is through the roof. According to Run Repeat, more than 42% of all gym memberships are to boutique fitness studios, making up nearly half of the $102 billion revenue from the gym industry in 2021. What’s more, the boutique fitness industry is expected to be worth $22.1 billion by 2022, up nearly 5% from pre-pandemic levels. By 2025, that number is expected to shoot up an incredible 17% to $26.2 billion!
Now is the Time to Invest in Mayweather Boxing + Fitness
Step into the ring and become part of one of the most exciting and innovative brands to disrupt the fitness industry in years. Mayweather Boxing + Fitness offers a workout experience like no other, developed by the champ himself, Floyd Mayweather, and modified to be accessible and effective for the everyday gym-goer. And, more than anything, we deliver results and people across the U.S. are taking notice. To learn more about Mayweather Boxing + Fitness, check out our research pages here or make a request for more information here.