Nick Abrahams, Director of Franchise Development at Mayweather Boxing + Fitness, opens up about why the time is right to invest in a fitness franchise, and why the Mayweather Boxing + Fitness franchise is an opportunity you shouldn’t let pass you by.
Why is now a good time to invest in Mayweather Boxing + Fitness?
Nick: The pandemic kept us inside at home. We explored virtual or online options, and I think it’s hard to maintain, as it’s a lonely experience. Now, people really want to get back into gyms, which will make customer acquisition easier for our franchisees. There’s nothing more satisfying to have that community connection and the motivation you get from boutique fitness: the structure and convenience of walking into a studio, having easy-to-follow world class programming, being around people and led by a high energy instructor. As a franchise, we’ve been operating a few years and we now have a proven system. We recognize the lifeblood of a successful franchise system is its franchisees. Our focus is delivering excellent support, by providing a healthy ratio of corporate employees to open studios, comprehensive training and the best systems and processes to grow.
Why a Mayweather Boxing + Fitness franchise?
Nick: With any business, you want to find a differentiator. Floyd is the greatest boxer of all time, which immediately associates this business with success and provides rare brand awareness to help franchisees build a community. In a category where there are several different players, we stand out, not just for who Floyd is and the brand, but also the programming and the results. This is his style of working out. That’s what members are going to get – a unique experience in the studio with Floyd on the screens and you just can’t replicate that anywhere else. Beyond that, it’s the people, the systems, the franchisee-first culture, and the great leadership at the top. We’re determined to grow this sustainably and be the number one boxing and fitness franchise in the market.
Is this a scalable business model?
Nick: Yes – partly, because it isn’t a complicated business to operate and run successfully. I think there’s a lot of simplicity. Our corporate team does a lot of the heavy lifting with programming, marketing, assistance in finding real estate and ongoing operational support. And the core product is recurring monthly memberships – which is hugely valuable. To have repeat customers who automatically pay each month, and who also make additional purchases for one-on-one personal training and merchandise – that’s just such a scalable model.
Once franchisees start that first business and all the staff are humming, it’s so streamlined to replicate. Your studio manager and team can work across not just one, but work multiple locations. We set up our system so that it just makes sense to open more and scale.
What makes a great Mayweather Boxing + Fitness franchisee?
Nick: We’ve got a diverse and varied persona of franchisee. We have entrepreneurs from the fitness industry that have operated gyms previously. We also have franchisees that were working in corporate America and had goals to grow their investment portfolio or that committed to a complete career change. All of these varied backgrounds can work, as long as they have a passion for building their own business and for working within a proven system.
We love a really engaged owner. An engaged owner who understands the product, has the ability to motivate and lead their staff, drives good standards and is willing to follow a blueprint for success which our team provides. The ideal franchisee believes in the benefits of the group fitness model, loves customer service, and ultimately cares for their member experience in the studio.
Being an engaged owner could be an owner operator, but it also doesn’t necessarily mean being in the studio every day. You just need to appoint someone who’s a great leader of people, which typically is the role of the Studio Manager. It’s essential for the success of your business to have your staff members motivated through great management. It’s up to you whether you wish to be day-to-day, or appoint someone to help you manage the business.
What is multi-unit ownership like with Mayweather Boxing + Fitness?
Nick: We’re seeing great franchisees enter our system with multiple territory ownership. Many understand how critical location is and therefore are willing to commit at an earlier stage to secure territories in a defined area and deploy a team to operate all units. These franchisees reap the benefits of our easy-to-follow and scalable model, and can replicate the winning processes in an efficient way. Once a franchisee has one or two locations firing, scaling up the next locations becomes even more streamlined. The opportunity is here right now.
What’s the future goal for Mayweather Boxing + Fitness?
Nick: We want to get to 600 franchises, but not just 600. We want 600 highly performing franchises. And we also want to have a franchise culture of people wanting to keep improving. So that our franchisees are building these amazing communities and setting themselves up for long-term success, of course, with the support of all of us here at corporate.
Learn more about Mayweather Boxing + Fitness today!
Are you ready to join a community of entrepreneurs that make their passion for fitness a career? Prime territories are still available, but not for long! To learn more, we invite you to visit our research pages here. If you’re ready to start a conversation with our franchise team about investing in a Mayweather Boxing + Fitness franchise, fill out our form here. Our team will be in touch with a complimentary copy of our Franchise Information Report.