The Mayweather Boxing + Fitness franchise is a boutique fitness franchise created around world-renowned boxer, Floyd Mayweather. As the franchise system revs up with growing numbers across the country, James Williams, CEO and Founder of Mayweather Boxing + Fitness, discusses the brand and where it’s going.
What is Mayweather Boxing + Fitness?
James: “The Mayweather Boxing + Fitness franchise system was created around the program of Floyd Mayweather, the most successful boxer of all time. Floyd built the Mayweather name into a billion-dollar brand, and we’re leveraging all of that value within the franchise. When I think about Mayweather Boxing + Fitness as a franchise system, it’s not just the workout that needs to be the best. It’s the system. So for us, we invest heavily to make sure that we have the systems and processes to be able to set our franchisees up for success. The name says it all: Floyd Money Mayweather, the best there ever was in boxing, and the best there’s ever going to be in boutique fitness franchising.
“Floyd never took a major license deal or sponsorship. He said he wanted to maintain the brand equity in the Mayweather name, so that he can build a business he’s passionate about, that he’s the owner of, and that utilizes his brand to empower other entrepreneurs to build their own legacies. This is the first time he’s monetized the Mayweather name outside of boxing, and that’s part of why we’re confident this franchise is going to be such a success.”
What makes Mayweather Boxing + Fitness unique?
James: “It truly is a unique brand for a number of reasons. First and foremost is the name. People in our category know who Floyd is. It’s huge consumer awareness. When people drive by and see the Mayweather Boxing + Fitness sign, or they see a digital ad online, they’re instantly familiar with Floyd. In any franchise system, branding is so important. And we have a huge leg up, because of the high consumer awareness that comes from Floyd.
“Secondly, it’s the systems and processes. In any franchise system, you need to have strong systems, strong processes, and a strong team. For us, that’s critical to the long-term success of our franchisees. We have incredible people on our team at corporate who know franchising as well as fitness. We also view this as a family business. What that means is we care about each and every one of our franchisees. We care about their success, and we care about their understanding of the process and the product. We’re not just giving them a bunch of tools and saying go and run with it, we’re educating. We’re training and creating personal relationships. It’s not just business as usual. We connect personally with each franchisee, which leads to a deep business relationship, and that’s a big part of what sets franchisees up for great success.”
Why did Floyd decide to get into franchising?
James: “Franchising is all about the American dream. And Floyd is truly the personification of the American Dream. He came from literal poverty to earning a billion dollars. So when we started this business, we talked about the different business models that we could engage with. Floyd was so excited and passionate about building a franchise system where people could operate under his brand and utilize the workouts that took him to the top of the sport of boxing for 25 years. He wanted to give people the opportunity to build their own business legacy and create their own version of the American dream. And that’s how we started.
“We began with one corporate location to really develop and refine the model, and then we started building out the franchise system from there. We chose to have just the one corporate location, so that our team could focus exclusively on supporting every one of our franchisees, rather than competing with them to build locations or to support corporate stores. It’s all about the franchisee, and Floyd loved the fact that there would be locations all around America, all around the world, with big “Mayweather” signs in shining lights that would attract new members for our franchisees. We also love to hear from our members doing his workouts in those gyms, where people are getting healthier by being part of these amazing communities under this powerful brand.”
What is the demand and scalability of a fitness franchise?
James: With a brand like ours, there really is no limit. We’ve had incredible demand. The foot traffic to in-person fitness locations is generally already higher than it was back in 2019. We know there’s heavy demand for branded fitness now, and we believe we have the very best brand in boutique fitness.
Right now, we’re in a unique position that not many franchises have ever found themselves where we have a household name brand, yet we have wide open prime territories. Usually a franchise needs to spend a lot of time building a brand. By the time they’ve built that brand, those prime locations have gone, and you’re looking at tier two or tier three territories. So it’s really unique for a new franchisee to be able to come into a system, where everyone knows about the brand, but they can still choose one of the top territories in the country.
So we know that the foot traffic is there, we know that people are craving in-person brick and mortar fitness – we know people want to be together, high-fiving, and having that community feel. And the concept is truly scalable. We’ve been around for a few years now, so we know the scalability of the model. We’ve also got locations opening all over the US, so the footprint is growing, which is what franchisees want to be part of – a growing system.
Every time we have a new location start its presale, there’s huge buzz and interest from the local community. So for us, we have the system, we have the brand, we have the processes that set franchisees up for success. Now it’s all about identifying franchisees who share that vision and commitment of making something a runaway success. And when we bring those two things together, everybody wins.
Who is the ideal Mayweather Boxing + Fitness franchisee?
The ideal franchise owner is somebody who’s truly passionate about being an entrepreneur, and somebody who wants to win. When franchisees want to win, we can provide them with the tools, systems, and the brand that will succeed. So it’s somebody who says – I understand the value of franchising, I understand I’m buying into a brand, I understand that I’m buying into a set of systems and processes that work, and I’m going to work hard to absolutely crush everything that I need to do. The best franchisees can and should lean on the franchisor, but they are also going to take ownership, to be the leader of their location, of their team, and their market. When we have franchisees focused on leadership, they come out of the gate swinging. They open up their gyms in a really successful way.
What is the corporate support team like?
James: We’ve added a lot of people to our corporate team to support franchisees. Franchisee support is so important. We have a high number of employees for the number of studios we have open. So, we want to keep that corporate team strong in terms of support infrastructure, to make sure that every franchisee can get really, really good support.
We invest heavily in the caliber of the people on our team, so they have the right skills and experience – and can also connect and communicate well with our franchisees. Our corporate team has really strong experience in boutique fitness, or boutique fitness franchising, so they understand how to scale franchise systems in the right way. We make sure the team has the credibility, the experience, but equally the passion. It doesn’t matter if you have a ton of technical expertise if you’re not passionate about the brand, the team and the franchisees you work for. Everyone here has a huge passion for fitness, for our brand, and for our franchisees. The relationship and connectedness between our team and our franchisees will be a critical part of our long-term success.
Learn more about the Mayweather Boxing + Fitness franchise
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