Today, I’m joined by James Williams, CEO of Mayweather Boxing + Fitness, a boutique studio franchise with classes modeled on Floyd Mayweather Jr.’s training regimen.
No stranger to celebrity brand building, James previously advised on Beyonce’s Ivy Park line and co-founded a lifestyle brand with Laird Hamilton. Now, he’s growing Mayweather Boxing + Fitness into a generational name.
In this episode, we discuss teaming with Mayweather to capture demand for boutique boxing. Plus, he shares his vision for expanding on 75 existing locations with consumer products, VR workouts, and more.
(01:53) James Williams background
(04:57) About Mayweather Boxing + Fitness Franchise
(08:41) Marketing strategy and building the brand
(12:02) Leveraging celebrity endorsements and social media channels for business growth
(13:43) Floyd Mayweather’s Jr’s business approach
(17:59) Creating a boutique fitness concept
(22:10) Maintaining product authenticity instead of chasing trends
(24:01) Fitness franchise growth and expansion
(26:52) Expanding through new business lines
(31:28) Growth Strategies
(34:36) Talent acquisition and recruitment for the company
5 Reasons Mayweather Boxing + Fitness Is An Enticing Franchise Opportunity
There are dozens of reasons Mayweather Boxing + Fitness is an attractive franchise opportunity. Rather than building a new business from the ground up, Mayweather Boxing + Fitness offers new owners the chance to own a turnkey business, for an affordable price. Here are 5 of the main benefits new franchisees see when investing in a Mayweather Boxing + Fitness franchise location:
Mayweather Name Recognition: Consumers are already familiar with the Mayweather name, recognize his face, his impact on the fitness world, and know what kind of services the brand offers. The work of building a name with the public has already been done.
Proven business model: Mayweather Boxing + Fitness has tried and tested their business model, working out the kinks while striving to develop and grow. You’ll be handed all the operational tools you need to open your fitness franchise business, improving your chances of success.
Training and ongoing support: Mayweather Boxing + Fitness offers extensive training to prepare you to own and operate your new business. Ongoing support is also available once your doors open, so you’ll be on top of new developments.
Marketing: Mayweather Boxing + Fitness has an incredible marketing support system in place. This is not only for your benefit but for the benefit of other franchisees and the brand. A cohesive advertising strategy makes for clear messaging to the public.
Potential for multi-unit franchise ownership: We offer favorable terms to those franchisees interested in owning more than one unit. For investors, multi-unit ownership is a chance to grow your business empire within a system you already know.
Interested in starting your own Mayweather Boxing + Fitness Franchise location? Fill out our quick and easy inquiry form, and a member of our team will be in touch with you shortly. We’re excited to learn more about you, your goals, and help you own a business with life-changing potential.
3 Reasons Why You Should Get Involved With A Fitness Franchise
Fitness Franchises are perfect for those who love to work out and are passionate about sharing their knowledge for health and wellbeing with others. If that sounds like you – owning a fitness franchise may be your next career move. Are you enthusiastic about the industry, a savvy entrepreneur or someone looking for a fresh start and a life change? Whatever your motivation may be, here are 3 concrete reasons to consider Mayweather Boxing + Fitness a premier fitness franchise opportunity.
1: Build your wealth through owning a fitness franchise-based business. While there are jobs with high-paying salaries out there, most wealthy people built their fortunes by owning their own businesses. Stop working to build someone else’s dream and start working on accumulating your own wealth, financial stability, and a business you can pass to your heirs or sell in the future. These are some of the biggest reasons current Mayweather Boxing + Fitness franchise owners have chosen it as a focal point in their wealth portfolio.
2: Memberships create recurring revenue. The bread and butter of any fitness studio franchise is membership sales. Most memberships are paid monthly, generating an income stream that is reliable, stable, and predictable. Memberships can be a convenience and a motivator for gym goers but for fitness club franchise owners, they’re key to owning a successful business. The Mayweather Boxing + Fitness Franchise Model maximizes a variety of membership options which make it a perfect fit for most gym goers.
3: Customer retention is another key pillar of a successful fitness franchise-based business. According to a recent LinkedIn poll done by franchising.com, fitness franchises have the highest average customer retention rates in the franchising industry; gym members maintain their memberships for between six months and four years. Mayweather Boxing + Fitness excels at preserving relationships with current customers. This is more cost effective than always having to win new customers, making it one of the most profitable fitness center franchises and a good investment opportunity.
For more information on how you can start your Mayweather Boxing + Fitness franchise contact us today!
LA Business Journal Feature – Boxing Away the Blues
David Weis, Co-Founder & CEO, MBF America LLC, at his gym in Culver City.
Depending on the person, the word “boxing” might conjure images of actors Sylvester Stallone or Michael B. Jordan pummeling their way to a title on the big screen.
But increasingly, others may think of their social and emotional health as well as their wellness routine.
Local fitness aficionado David Ilan Weis is banking on more and more people continuing to do just that and is configuring his franchised Mayweather Boxing + Fitness locations in Los Angeles County as such.
The boutique gym’s program, which mimics the longtime regimen of boxing legend Floyd Mayweather, strives to produce the physical results of a typical high-intensity interval training workout but increasingly mixes in a strong wellness component, such as cryotherapy, hydromassage and compression leg therapy. The gym also offers group workout classes to encourage socialization and community building.
“This was not something that was discussed pre-pandemic. People these days are starting to understand that you’ve got to take care of yourself,” Weis said. “People are now very willing to take the time and money for self-care. We’re very conscious of that and listening to the customer and adding amenities they want.
“Recovery is becoming as important as exercise. I think over the next 10 years, you’re going to see more focus on the post-exercise routine.”
Southern California, and Los Angeles in particular, is of course no stranger to the “mind, body and soul” ethos. However, data does show that more people are specifically seeking out gyms as a conduit to achieve that. And franchisees like Weis are eager to provide, so consumers look to have more and more options moving forward.
“I hope so,” said Marissa Marchioni, an assistant professor of clinical occupational therapy at USC Chan Division of Occupational Science and Occupational Therapy. “The benefit there is what I would consider a more embodied experience, embodiment being the way we experience the world and interact with others as we create and move through life.”
Consciousness toward mental health has been on the rise for years. Outside of a clinical environment such as a therapist’s office, thoughts of mental health and wellness care probably conjure images of procedures like acupuncture, practices such as meditation or yoga or a regular massage appointment.
Exercise is becoming a fixture of mental health as well, a phenomenon made possible through the advent of do-it-yourself gym networks like Planet Fitness, LA Fitness and 24 Hour Fitness. Weis said that, as he sees it, that development is naturally resulting in individuals seeking the structure of a personal trainer along with the camaraderie of a group of like-minded gym goers to keep them on track – and having a good time in the process.
“I’ve been in fitness since the ’80s, and it’s become a very broad, fractured category. In the old days, everyone just went to ‘the gym’ and lifted weights, and now it has transformed into a very dynamic business,” he said. “Now when people are looking for fitness, there are all kinds of options. There are a lot of different kinds of professionals. When I started, it was a fad. It was something only athletes went to. Now everybody goes.”
Kyle Hall, Instructor (center), with a class at Mayweather Boxing & Fitness in Culver City.
In Southern California, Weis has opened Mayweather Boxing + Fitness franchises in Culver City – his first location, launched early last year – and Santa Barbara. Another location in Redondo Beach will open soon, and Weis is also working on a Brentwood studio that will include 1,500 square feet of space dedicated to personal training and post-workout recovery. Those amenities may include any combination of cryotherapy, ice bath, cold plunge, hydromassage and compression leg therapy options, space and demand permitting, Weis said. He also owns a location in New Jersey.
Among his open locations, Weis said he has about 1,000 members who pay between $129 and $199 a month, based on whether they pay for four, eight or unlimited sessions each month.
In total, Weis has franchise rights for three dozen of the fitness studios, which include teams of personal trainers, professional boxers, kinesiology specialists and other hospitality staff. Franchise rights ring up for around $50,000, and Weis said a total buildout tends to cost around $500,000.
Workouts at the facilities vary based on what the customer wants, but they all share a trait in following the routine that the undefeated Mayweather – who retired from boxing in 2017 – used throughout his career.
“We’re emulating Floyd Mayweather, probably one of the greatest athletes in the history of any sport,” Weis said. “The guy is in his 40s, is an icon and, at his age, still does demonstration fights against champions half his age. If you do his workout, you can get in incredible shape. It only takes three hours a week. The workout of a boxer is an incredible workout.”
And along the way – thanks to large group sizes, booming music, myriad cooldown amenities and a welcoming atmosphere, Weis said –you’ll probably start to feel a bit better about your day.
“Physical activity is one of the central tenets of living a healthy and active life,” explained Marchioni, who worked as a personal trainer before studying occupational therapy. “You’ve got a range of cognitive and mental health-related outcomes from physical activity routines. It’s well documented in the research. You get a neurobiology alteration that you can see on imaging, that you have different activations in the central part of the brain.”
The most recent results of a survey by San Luis Obispo-based physical fitness software company Mindbody Inc., which polled more than 17,000 people, indicated that 78% of consumers see wellness as more important to them now than it ever was, with 64% calling it more important than other leisure expenses. About 40% percent of respondents said they use physical activity to support their mental well-being.
Good for mental health
“The brain is an organ, too, in the same way the rest of the body works,” Marchioni said. “It makes perfect sense that if you’re sending the brain more energy and more nutrients and getting more activation of the brain, that your mental health is going to be better, too.”
In seeking in-person fitness regimens, 81% of respondents to the survey said they push themselves harder in a class, 74% said they prefer to have direction when working out and 67% said it’s easier to keep a routine with classes.
Weis said he has long seen a link between physical fitness and improved spirit and mental health and speculated that the Covid-19 pandemic ultimately pushed people to seek in-person, group activity at a higher clip.
“After a few years of working out looking into a screen, people were going a little crazy. What my gyms do is allow people to not only exercise their bodies, but puts them in a room with other people, cranks up the music and lets them be people again,” he said. “It’s more than just exercising your muscles; it’s also to let loose. If you think about the ways most people work out, they probably like doing it with loud music and around other people.”
He isn’t wrong – 43% of respondents to the MindBody survey said community is a “very important” part of wellness experiences. More than a third said they’re likely to choose a facility known for community-building, and nearly a quarter said they’re more focused on health and wellness when they feel connected to others.
And, according to Mindbody, boxing remains the most popular in-person fitness class.
Marchioni said it makes a lot of sense for gyms and fitness-minded entrepreneurs to respond to the “call to action” of consumers seeking workout solutions to their mental health woes. She cautioned, however, that consumers should beware of venues that rely more on marketing and vibes instead of providing a useful product. Environment is a huge factor, too.
“Many gyms can be detrimental for some folks because it can be such a barrier for someone who doesn’t see themselves as a gym person or doesn’t know a lot about exercise,” she said. “I think overcoming that barrier of initiation, so to speak, and getting someone integrated into something where they feel like they’re in a community space is really helpful.”
Weis said he tries to strike a balance between what’s popular and what actually works and added that he had not yet decided what all to include in his Brentwood location’s recovery area.
“We’re intentionally keeping it flexible, because by the time we open in the next year, we’re not sure what people are wanting,” he said. “(Cryotherapy) was hot two years ago, but now it’s not. Infrared (sauna) is hot now, but I have more of a science background and not a hype background, so I’m going to let the science guide my decision there.”
Link to Article: https://labusinessjournal.com/featured/mayweather-boxing/
3 Ways Floyd Mayweather Jr. Has Grown One of The Most Successful Boxing Franchises
Mayweather Boxing + Fitness, a group fitness experience created by World Champion boxer Floyd Joy Mayweather Jr., has launched over 70+ franchise locations with plans to open hundreds more. Floyd Mayweather is a retired, undefeated professional boxer (50-0) whose passion for exercise and self-improvement inspired him to build an impactful health experience. How did a professional boxer with no franchise experience create such a ground-breaking and successful business model? Here are 3 things he did to make sure Mayweather Boxing + Fitness succeeded where other fitness franchises failed.
1: Built an Incredible Corporate Team
Early in the franchise development process Floyd began surrounding himself with an amazing team full of experience and previous success. It wasn’t hard to find the best of the best because with name recognition like “Mayweather” everyone wanted to be part of such a spectacular and exciting brand development process.
One of the key members of Floyds incredible team is James Williams, The President, and CEO of Mayweather Boxing + Fitness. James was previously an advisor to Beyoncé on her entertainment and management company, Parkwood Entertainment, with a focus on developing Beyoncé’s Ivy Park brand. He also co-founded XPT Life, a performance lifestyle brand created by big-wave surfer and fitness innovator, Laird Hamilton, and professional volleyball player, Gabrielle Reece.
Prior to those endeavors, James had an eight-year career at Bain & Company, where he developed growth strategies and devised business plans for some of the most successful luxury, auto and sports brands in the world. Prior to Bain, James was a corporate lawyer at Clifford Chance, at the time the world’s largest law firm and part of the UK’s “Magic Circle” of elite firms, working in both London and New York. While studying for his MBA, James founded the non-profit, SOMB, which provides school uniforms to children in sub-Saharan Africa. He has visited Zimbabwe, Kenya, Rwanda and South Africa on several occasions to oversee SOMB donations.
2: Unique and Effective Training Program
Floyd spent several years together with industry leading fitness experts, taking everything that Mayweather had developed as an elite level athlete, and tailoring and adapting it for the group fitness program. These unique and effective workouts ensure their members achieve better results over time, which maximizes studio retention. Lengthy memberships ultimately deliver more value for Floyd’s franchise owners.
3: Brand Recognition
No other fitness franchise has a name with more recognition than “Floyd Mayweather.” Floyd has around a 70 percent consumer awareness in the U.S. The biggest form of marketing for group fitness today is digital advertising: Facebook, Instagram, Google Ads. Consumers are multiple times more likely to know of the Mayweather brand than any other group fitness concept. This allows for a cheaper cost per lead and higher content engagement. When a Floyd Mayweather Boxing + Fitness studio opens in a new market, they do not have to spend thousands of dollars trying to educate the public on who and what they are. Thanks to the brand recognition the name affords, franchises can hit the ground running.
The Mayweather Boxing + Fitness Group Franchise fitness model has been fine-tuned for well over 10 years. The entire team has spent countless hours developing the business plan, recruiting the best team in the industry, and building a franchise infrastructure that ensures it will remain the industry’s most successful fitness franchise.
Franchise Support With Mayweather Boxing + Fitness Franchise
Why Franchise Support Matters
As any professional boxer knows, you’re only as strong as the team around you. A great boxing coach will teach you how to fight and stay fit, achieve your goals, and take you to a higher level of performance. It’s true, boxers may have the inherent physical abilities and gift for the sport, but no fighter achieves greatness alone. That’s why, no matter what, you see a coach or trainer in every boxer’s corner during a bout.
The same can be said for the relationship between a franchisor and a franchisee. A franchise system is only as strong as its franchise owners, which is why so much time, money and resources are invested in training and support programs. But not all franchises are created equal. Some franchisors go over and above to ensure their franchisees growth through hands-on training, intimate coaching sessions, unlimited resources on operations such as marketing, and ongoing support for the life of the franchise. When entrepreneurs invest in a franchise system, their money should be going toward unmatched support and training, which is why it’s so important to find a franchise system that delivers only the very best.
“A major part of what makes a franchise successful is its easily replicable system, which includes centralized training for how business is done. You’ll have the infrastructure that will help bring new hires up to speed on how things operate—with training modules on opening procedures, daily operations, using point-of-sale software, and more,” according to a report in Forbes. “You’ll have input and help from the franchise on how to craft and execute effective campaigns of your own as well. They may provide, depending on their size and resources, a marketing plan that covers a market analysis, strategy, sales forecast, and budget.”
Franchise Support With Mayweather Boxing + Fitness
For franchise owners with Mayweather Boxing + Fitness, we’re in your corner every step of the way. We’re committed to helping you master every single aspect of the business model, including, but not limited to site selection, buildout and construction, marketing, training, workout curriculum, merchandising, technology, professional development, and much more!
“The success of our franchise owners comes first,” says James Williams, CEO and co-founder. “This is why we’ve built one of the most comprehensive training and support programs in the industry. A great franchise offers great systems. Great franchise owners become that way because they have great systems to follow. The success of our franchise owners is what drives everything we do, and we will never waver from that commitment.”
From day one, Mayweather Boxing + Fitness gets you ready to become the best franchise owner you can be. For starters, prior to opening your new location, all franchise owners come to our corporate headquarters for several days of in-person training. There, you’ll learn everything from how to win and retain members, how to implement our marketing strategies, and how to set realistic goals – just to name a few!
“All of our corporate team has strong experience in boutique fitness,” says Williams. “We understand how to scale franchise systems the right way. Everyone here has a huge passion for fitness, for business growth, and for the future of our franchisees. The relationship and connectedness between our team and our franchisees is a critical part of our success.”
Marketing and Digital Resources
When Mayweather Boxing + Fitness opens a new location in a community, we want to make a splash that there’s a new and better way to workout in town. That’s why our marketing team has developed a unique and effective marketing strategy tailored for the community you serve.
Indeed, Mayweather Boxing + Fitness offers one of the most stand out marketing strategies in the entire boutique fitness category. And for franchise owners, it couldn’t be easier – we provide you with all the resources you’ll need to grow brand awareness, win new members, and hit your goals.
As in business and as in life, you never stop learning. And the same is true with investing in a Mayweather Boxing + Fitness franchise. Our support and training team is with each franchise owner for the entire life of the franchise, there to provide you with all the resources, professional development, and ongoing coaching you need. The Mayweather Boxing + Fitness franchise team is always looking for ways to grow and evolve, and we’re committed to keeping our franchise owners up to date and thriving along the way.
“We help you key in on things that will help your future moving forward,” Will Reid, Director of Franchise Onboarding. “We make sure you have every box checked. With our processes and systems, it doesn’t matter if you’ve never been in franchising before, because we’re there to guide you. If you’re passionate about fitness and running your own business, you can come into Mayweather and run your own studio.”
Learn More About Mayweather Boxing + Fitness Franchise
Come join one of the most exciting and passionate teams in the boutique workout industry with Mayweather Boxing + Fitness. You simply won’t find another franchise that matches up with the amount of training and support provided to franchisees. To learn more, visit our research pages here or request more information by filling out our form here.
Mayweather Boxing + Fitness and the Franchise 500
Mayweather Boxing + Fitness franchise Ranks on the Franchise 500
The bells have sounded, and Mayweather Boxing + Fitness is coming out of the gates hot. As one of the fastest growing gym experiences in the country, Mayweather Boxing + Fitness just landed a major accolade, splashing onto Entrepreneur magazine’s esteemed Franchise 500 franking. Every year, for the past 44 years, Entrepreneur has released its Franchise 500 list, which shines a light on best performing franchise systems in the U.S. Now, the ranking is used by aspiring franchise owners to find the best bet investments. Indeed, Entrepreneur’s list is one of the most robust and comprehensive rankings in the industry, looking at an individual franchise’s cost & fees, size & growth, support systems, brand strength, as well as financial strength & stability.
“With this year’s record-breaking number of applicants, the list offers a comprehensive overview of the state of the franchise world as it emerges from the most challenging days of the pandemic into uncertain economic conditions—and still keeps going strong,” Entrepreneur wrote. “There’s something here for every prospective franchisee, whether you’re interested in finding an opportunity within a brand that has been around for decades or in getting in on the ground floor of the next emerging trend.”
As one of the rising stars in the boutique fitness industry, it’s a no-brainer that Mayweather Boxing + Fitness fought its way onto the list, placing No. 484. Entrepreneur magazine highlighted the fact that Mayweather Boxing + Fitness has seen an incredible 5,000% growth in units over the past three years, with another 35+ on the way.
“A Mayweather Boxing + Fitness franchise may be a good fit for someone passionate about fitness, boxing, and community support. As a franchisee, you could have the opportunity to give members a completely unique gym experience. This seems true to both training style and gym atmosphere,” the ranking says. “Community is likely an essential part of operating a Mayweather Boxing + Fitness studio.”
Boutique Fitness Franchise on the Rise
More than ever, Americans are conscious about their health and want to maintain active, healthy lifestyles. However, most people are sick of the same old workout routines at the chain gyms – running on a treadmill or just sitting there on a stationary bike. Instead, record numbers of people are seeking out alternative, entertaining ways to stay fit, in what’s rapidly becoming known as the boutique fitness craze. And within the industry, there’s simply no better than Mayweather Boxing + Fitness.
Mayweather Boxing + Fitness offers a workout program developed by the boxing legend himself, Floyd Mayweather. The program delivers an immersive training experience in which members can burn up to 1,000 calories in just a 45 minute group session. On top of that, Mayweather Boxing + Fitness offers a workout program that is community-oriented, something you just can’t find at your everyday gym. Also, members have access to a virtual reality experience, a mobile app and in-studio technology. As Mayweather Boxing + Fitness catches on, it’s no wonder why locations are rapidly expanding across the U.S.
“Now is a very exciting time to invest in a Mayweather Boxing + Fitness franchise,” says James Williams, CEO and co-founder. “We’ve been around for a few years now, and with every location that we go into, there’s so much excitement and buzz. We know we have the best programming, we know that the model is scalable, and we know that we provide a simple blueprint for our franchise owners to implement. Now it’s all about finding the franchise owners who share our vision and drive for success, because once you bring passionate entrepreneurs into a scalable model like this, there’s enormous wins that come from it. We’re excited about the future.”
Becoming a Multi-Unit Franchisee with Mayweather Boxing + Fitness
At the age of 29, Sunny Dharni became one of the first multi-unit franchisees at Mayweather Boxing + Fitness. Early on, Dharni saw the potential growth of the emerging franchise in the boutique fitness industry, and realized it had the power to change people’s lives.
“I didn’t want to open up just one location, and then regret not opening as many as I could,” Dharni said. “It’s going to be huge bringing this work out to communities all around the country. The confidence you give people, it changes their lives.”
Dharni comes from a long line of self-made entrepreneurs. For nearly a decade, he worked as a regional manager in his family’s business. But the entrepreneurial spirit started calling, and he began looking for his own career path.
“I was researching opportunities and saw Mayweather Boxing + Fitness, and it looked like an amazing investment opportunity,” he said. “I filled out my application, entered my financial information, and then got a call back a week later. And the rest is history.”
Indeed – Dharni now owns the rights to open 10 stores in Northern California. Already, Dharni has one location operating and packing classes, with two more openings planned by the end of the year.
In this wide ranging interview, Dharni talks about the benefits of running your own business, why Mayweather Boxing + Fitness is such a scalable business model, what sets the brand apart from competitors, and much more.
What are some of the benefits of running your own business?
There are so many – for one, you get to control your own schedule. You’re not really answering to anybody else. Your growth and success is in your own hands. And you get to control parts of the business that you can’t control when you’re working for someone else. It’s all very empowering.
What is the Franchise Support like?
The autonomy of running a Mayweather Boxing + Fitness is awesome. And the corporate staff has been incredible since day one. Even since 2019, when I bought into the company, everybody has been super supportive. Anytime you have a question, someone is there to answer you right away.
Is this a scalable business model?
Oh yeah, this business is very scalable, because you can essentially run it from your laptop. As long as you have a good team of managers you trust, you can really scale it to infinity if you want. And that’s what I was really looking for in the fitness industry.
Are you still able to maintain a healthy work-life balance?
Definitely, it’s been awesome. I like to travel a lot and explore new cities. And with this business model, if you have a great team in place at the studio and everything set, you’re not stuck to one location, and that’s the beauty of it.
Why did you choose Mayweather Boxing + Fitness over other brands?
I saw one study that said 80% of people in the world – that’s eight out of 10 people – know who the boxing legend Floyd Mayweather is. Anything he touches turns into gold, and I felt like if he put his name behind something, he’s going to do everything it takes to make the brand successful.
And then just the concept. It’s a great workout. It really is. When they invited me out to Discovery Day, I did a workout and it was awesome. I had never boxed before, but it gave me so much confidence, and by the end of it, I was walking around like feeling great.
How has the response been from members since opening?
The amount of people who thank me for opening in the community has really moved me. We are changing people’s lives, giving them confidence. And at the same time, opening a Mayweather Boxing + Fitness has completely changed my life. Seeing the positive impact we’re having reminds me why I got into this.
Become a Franchisee with Mayweather Boxing + Fitness
If you like the idea of owning and growing your own boutique fitness franchise under the award-winning name of the champ, Floyd Mayweather, now is the time to invest, as Mayweather Boxing + Fitness is primed to continue growing.
To learn more about the Mayweather Boxing + Fitness franchise, visit our research pages here. If you’re ready to start a conversation with our franchise staff about starting your journey to franchise ownership, fill out our form here and we’ll be in touch.
Multi-Unit Franchising With Mayweather Boxing + Fitness
What is Multi-Unit Franchising?
If you are an aspiring entrepreneur looking for a fast-track to growth and wealth creation, look no further than multi-unit franchising. At its core, multi-unit franchising allows franchisees to own and operate more than one business in a defined territory. Having multiple locations means greater and diversified income, lower operating costs, and stronger brand awareness. That’s why more than 50% of all franchises are multi-unit operations.
“There are many benefits to owning multiple franchise locations. Anytime there is a chance to successfully scale a business and create a greater opportunity for wealth creation, it becomes a powerful commodity in the business world. Today, multi-unit franchise development is very popular, and — based on the ability to create wealth – the trend will continue,” according to a report in Forbes magazine.
“As with all business decisions, multi-unit franchise ownership comes down to money and control. If you own a franchise that operates from a retail location, the path to growth is through more development. The more locations you have, the more valuable your business becomes. Larger franchisees who diversify through a variety of locations are also better positioned to withstand an economic downturn – something we witnessed just a decade ago.”
Why Mayweather Boxing + Fitness is Perfect for Multi-Unit Franchising
Mayweather Boxing + Fitness is a revolutionary boutique fitness studio with a workout plan developed by the legend and champ himself, Floyd Mayweather. With a workout program created by one of the most well-known athletes of all time, Mayweather Boxing + Fitness is in an incredibly unique position to take the boutique fitness industry by storm. What’s more, our workout plans are tailored to fit the ability levels of all members, from the beginner just starting out to the everyday gym-goer.
For aspiring entrepreneurs, Mayweather Boxing + Fitness offers a business model that’s made for multi-unit franchising, and it’s not hard to see why. Our business model is as straightforward as it gets, making it easy for franchise owners to focus on growing their business and scaling up to multiple locations. And, as an emerging brand in the boutique fitness industry, right now offers a great time to invest, with prime territories available all over the U.S.
“The business model is very straightforward,” says David Weis, owner of multiple locations in the Los Angeles area. “I decided to invest because, as an experienced entrepreneur, I wanted something I could replicate over and over again. I also wanted something that would be exciting to be a part of. When we announce a new location is opening up, the community really goes wild. It’s such an incredible brand to be a part of.”
Scalable Business Model
Mayweather Boxing + Fitness has a business model that’s designed to be easy to operate, easy to scale. For starters, our main source of revenue is predicated on memberships, which is why we offer a proprietary presale process, so you have paying members from day one. With recurring revenue streams, franchise owners have the cash flows needed to make it easy to open multiple locations.
Mayweather Boxing + Fitness also requires very little space and cost to get started. Our layout, for instance, only needs 1,800 to 3,500 of square footage. On top of that, our equipment package is lean and affordable. That’s a far cry from competitors in the fitness industry that need heaps of equipment and space.
“Our business model is designed to be easy to follow,” says James Williams, CEO and co-founder. “Once you find the right location, you can be up and running in a matter of months. Our layout is designed to increase the profit-potential of the business, while delivering an exceptional member experience. We provide the blueprint, so that our franchise owners can focus on growing their business and building a great culture within their four walls.”
Mayweather Boxing + Fitness franchise owners also have a team of seasoned business professionals in their corner to help them on their way to multi-unit ownership. From day one, franchisees work with our real-estate team to help find the absolute best location for your franchise, as well as navigating the real estate process. We also offer several days of in-person training at our headquarters, where you’ll learn everything from how to get and retain members, marketing strategies, setting financial goals, and much, much more. Mayweather Boxing + Fitness’s training and support team is also dedicated to being on-hand and accessible for the entire life of the franchise, making sure you reach your full potential as a franchise owner.
“All of our corporate team has strong experience in boutique fitness,” says Williams. “We understand how to scale franchise systems the right way. Everyone here has a huge passion for fitness, for boxing, and for the success of our franchisees. The relationship and connectedness between our team and our franchisees is a critical part of our success.”
Learn More about Mayweather Boxing + Fitness Franchise
You don’t need to be a gym rat to run a fitness franchise. As long as you have an entrepreneurial spirit and a desire to help others reach their own personal goals, investing in a fitness franchise can be a hugely rewarding experience that’s also lucrative.
The gym and fitness industry is expected to grow nearly 4.4% in 2023, as Americans are dying to get back in the gym and lead a healthier lifestyle. As a result, the gym and fitness industry is forecast to see an estimated 4% annualized business growth in the coming year. For health-conscious entrepreneurs, now is a great time to start a boutique fitness studio, as demand shows no signs of slowing down.
But not all fitness businesses are created equal. Time and again, fitness franchises have proven to be a far less risky option than starting an independent business, with much more profit potential to boot. It’s not hard to see why. Fitness franchises offer new businesses a leg up that independent gyms or big box gyms simply can’t compete with. For one, most fitness franchises have a proven business model, brand recognition, and existing customer base that bring in members from day one. On top, franchise owners benefit from having a robust support system from the franchisor at their back.
“Plus, the outlook for gym franchises is bright,” NerdWallet reported. “According to a report by IBIS World, the health and wellness boom over the past few years has led to a sizable increase in gym membership levels, which continues to grow. And in 2019, gym franchises specifically contributed $4 billion to the $34 billion gym, health, and fitness industry.”
How to Own a Fitness Franchise With Mayweather Boxing + Fitness
With the unmatched name recognition of one of the greatest boxers of all time, Mayweather Boxing + Fitness is taking the fitness industry by storm. As group fitness continues to be the dominant choice for people looking to get in shape and lead a healthier lifestyle, Mayweather Boxing + Fitness is now one of the fastest growing brands in the boutique fitness category, offering a workout program designed by the champ himself, Floyd Mayweather.
If you’re interested in bringing a revolutionary fitness franchise to your community, now’s the time to act. First, starting a Mayweather Boxing + Fitness is an accessible opportunity, with the total investment to open a new location ranging from $299,700-$595,000, and that includes a $49,500 franchise fee. Mayweather Boxing + Fitness does have financing referrals available via third-party lenders, which makes owning a franchise location even more affordable.
The next step is filling out an inquiry form here and starting a conversation with our incredible franchise team. We’ll send you a Franchise Information Report that includes franchisee comments about running a Mayweather Boxing + Fitness franchise, information about our competitive advantages, and a copy of our Franchise Disclosure Document Item 7, which outlines start-up costs, among other factors. Shortly after, we’ll follow up with a short conversation to answer any questions you may have about the franchise to get you started on the path of franchise ownership.
Onboarding and Training
When you step into the ring with Mayweather Boxing + Fitness, we’re in your corner from day one. Our support systems help you find the right location for your studio and are hands-on in the real estate process, such as lease negotiations and construction. Before opening, franchise owners come to our corporate headquarters for several days of in-person training, where you learn every aspect of running Mayweather Boxing + Fitness – how to attract and retain members, implement marketing strategies, and set attainable financial goals.
“All of our corporate team has strong experience in boutique fitness,” says James Williams, CEO and co-founder. “We understand how to scale franchise systems the right way. Everyone here has a huge passion for fitness, for boxing, and for the success of our franchisees. The relationship and connectedness between our team and our franchisees is a critical part of our success.”
Support for your opening day celebrations starts weeks in advance. For starters, Mayweather Boxing + Fitness has developed a presale process to help you recruit and sign members in the weeks leading up to opening, allowing you to have recurring revenue and cash flow on the first day of business. Mayweather Boxing + Fitness also offers one of the most unique marketing strategies in the boutique fitness category that’s proven to attract new members in your community. Our systems make sure your grand opening and early days in business are seamless as you become an established force in the fitness category.
Mayweather Boxing + Fitness takes seriously its commitment to be there for franchise owners every step of the way. Our ongoing support systems are on-hand and accessible 24/7, 365, to provide you with all the resources, professional development, and ongoing coaching you need to grow your business. As a team, Mayweather Boxing + Fitness is only as great as its franchise owners, which is why our franchise system has devoted so much resources, time, and energy into ongoing support and training.
“We’re going to be in your corner,” says Bryan Diaz, Chief Operating Officer. “As a franchisee, you are there to support your members and your team. And we’re in the background supporting you to be as effective as possible in your business. We will provide you with the strategic sales and operations support that allows you to flourish and grow your business to where you want it to be.”
Own a Fitness Franchise with Mayweather Boxing + Fitness Today!
Our CEO James Williams Talks Growth With Fitt Insider
Source: https://insider.fitt.co/209-james-williams-ceo-of-mayweather-boxing-fitness/ Presented by: Jack Taylor Today, I’m joined by James Williams, CEO of Mayweather Boxing + Fitness, a boutique studio franchise...
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