Brian Diaz, COO, Talks about Mayweather Boxing + Fitness Franchise

Mayweather Boxing + Fitness is a boutique fitness brand that not only focuses on group fitness classes, but also offers a range of workout and training programs with high-cardio activities. More than anything, it’s communal, with friends and family of all ages participating in classes.

Brian Diaz, Chief Operating Officer, realized early on that Mayweather Boxing + Fitness was in a unique position because of its unmatched brand name awareness, coupled with a workout you just can’t find anywhere else.

“A lot of the programs and movements that are deployed at the studio and in classes are actually the same punch combos and movement patterns from Floyd himself,” Diaz said. “So our members are getting a higher level workout versus any other kind of standardized brand.”

In this wide-ranging interview, Diaz talks about what makes Mayweather Boxing + Fitness so unique, all the ways the brand generates different sources of income, and why now is the time to invest.

So what makes Mayweather Boxing + Fitness unique?

First off, just the name itself being associated with the boxing legend Floyd Mayweather. Whether you’re coming in to start a new business, considering franchising, or your customers are looking for something of high value, the name Mayweather always carries huge brand awareness. But really, it’s inside the studio that the value proposition is realized, because you learn how to punch against the bag and move your body is a really effective way. It’s very empowering for all genders and all demographics. People get the opportunity to not only express their power, but feel strong and empowered while doing so. Ultimately, that’s the best expression of fitness and wellness – learning how to move your body and feel really good while you’re doing it.

Why would you choose Mayweather Boxing + Fitness over others?

Again, we have a brand awareness other boutique fitness franchises can only dream of. One of the biggest obstacles for a new business is to get the community aware of your services. With Mayweather Boxing + Fitness, our franchise owners have a leg up because everyone knows Floyd Mayweather. They understand when it says Mayweather Boxing + Fitness, that they’re going to come in and get a world-class workout.

What are all the ways franchise owners generate revenue?

Obviously, we have our ongoing, recurring memberships. That’s the foundation of a killer business model, having repeat customers. In order to do that, you have to have superior service. So that’s what we do with our membership base. We also offer personal training for franchisees to generate additional, high-margin revenue. On top of that, we also have apparel that typically runs a little higher in terms of activity versus other brands, because it’s pretty cool and unique. And down the road, we’re always looking at innovations and evolving to add more services to the brand.

Who makes for the ideal Mayweather Boxing + Fitness franchise owner?

The ideal franchise owner is somebody that embodies leadership and passion. They don’t need to know the intricacies of boutique fitness, we provide that through onboarding. But we can’t teach passion. We also look for franchise owners who are capable of retaining customers and building communities. Because that’s the idea of the Mayweather Boxing + Fitness: through strong leadership, we can create pockets of communities that are emboldened and healthier.

Why is now a great time to invest?

Now is a great time to invest in Mayweather Boxing + Fitness, because boutique fitness is still scaling. It’s constantly growing, more folks are looking for that one-on-one member experience versus going into a big box gym that’s 10,000 square feet, and you don’t get the opportunity to engage in that social human interaction. That’s first and foremost. Then beyond that, boxing boutique fitness is one of the more attractive market segments in boutique fitness that has grown exponentially. Couple those two things with the Mayweather brand, its concepts and its awesome classes, then you realize there’s no other time than now to invest.

Learn More About Mayweather Boxing + Fitness

Mayweather Boxing + Fitness is only just getting started taking the boutique fitness industry by storm. To learn more, visit our research pages here or make a request for more information today!

A Winning Year for Mayweather Boxing + Fitness

Ding, ding ding – talk about a one-two knockout punch: 2022 was a hallmark year for Mayweather Boxing + Fitness, a one-of-a-kind immersive training workout developed by the champ himself, Floyd Mayweather. In March 2020, for instance, Mayweather Boxing + Fitness had just 5 locations in the U.S. Now, the franchise has 65 locations in communities across the country, with another 35 in the works, representing a nearly 2,000% growth!

Much like the training principles set by Mayweather himself, Mayweather Boxing + Fitness set goals for 2022 and followed through. The franchise set out to have more than 100 studios operational or in the works, backed by an accelerated growth plan that included a national advertising campaign, investing in the best tools and resources for franchise owners to grow, memberships, and hiring experienced corporate team members to beef up the support platforms.

“The level of interest that we’re seeing from entrepreneurs is just incredible,” says Nick Abrahams, Director of Development. “Floyd is the greatest boxer of all time, and he immediately associates this business with success. And in a category where there’s a lot of competition, the name recognition truly matters. But we go well beyond the name – we have the best programming and deliver an exceptional experience to our members. We have a world-class training and support infrastructure to ensure that our franchisees can thrive and grow. This is why we’re growing so fast, and we’re really committed to being the number one boxing fitness franchise on the market.”

Brand New Franchise Development Website

It all starts with an amazing website. Mayweather Boxing + Fitness just launched a sleek, easy to use franchise development website, a one-stop shop for prospective franchise owners to get all the info they need on an amazing investment opportunity in a booming industry. Mayweather Boxing + Fitness’s new franchise development website has proven to help drive recruitment and grow our brand. How so? The new franchise development website clearly tells the Mayweather Boxing + Fitness brand story in an exciting and engaging way, through easy to read content, interviews with franchise owners, videos and other storytelling methods.

Mayweather Boxing + Fitness’s new website is also easy to navigate, with in-depth pages to explain everything prospective franchise owners need to know about running the business, from a costs page that lays out what it takes financially to invest, a support page that includes all the ways the corporate team has your back, to regular blogs posted about all the exciting news and developments with the franchise. In this day and age, a franchise development website is the first interaction aspiring entrepreneurs have with your brand. And our website puts our best foot forward.

Stepping Up Support

Over the past year, the Mayweather Boxing + Fitness franchise team has invested heavily in the support of their franchisees, all to help them thrive and grow their business. Once you’re on our team, we have your back. Our comprehensive and robust training and support program covers every single aspect of operating a Mayweather Boxing + Fitness studio. We help with site selection and build-out to help find the optimal location for your studio in your community. Then, we offer in-person training to teach you everything you need to know to grow, from how to get and retain members, implement marketing strategies, and setting business goals. You can rest assured you are never at it alone, as our team is on-hands for any of your questions or needs.

“We’re going to be in your corner,” says Bryan Diaz, Chief Operating Officer. “As a franchisee, you are there to support your members and your team. And we’re in the background supporting you to be as effective as possible in your business. We will provide you with the strategic sales and operations support that allows you to flourish and grow your business to where you want it to be.”

Primed for Growth in 2023

Mayweather Boxing + Fitness is showing no signs of slowing down in 2023. In fact, the franchise is poised for even more growth, as Americans show a desire to get back into the gym and get into shape. Already, existing franchise owners are reinvesting in multi-unit ownership. And, aspiring entrepreneurs are catching wind that Mayweather Boxing + Fitness is a burgeoning brand, making a name for itself in the fitness industry. As a result, Mayweather Boxing + Fitness is ready to expand into prime markets across the U.S.

“Now is a very exciting time to invest in a Mayweather Boxing + Fitness franchise,” says James Williams, CEO and co-founder. “We’ve been around for a few years now, and with every location that we go into, there’s so much excitement and buzz. We know we have the best programming, we know that the model is scalable, and we know that we provide a simple blueprint for our franchise owners to implement. Now it’s all about finding the franchise owners who share our vision and drive for success, because once you bring passionate entrepreneurs into a scalable model like this, there’s enormous wins that come from it. We’re excited about the future.”

Boutique Fitness Industry is Growing

The fitness industry is making a comeback for the ages. As one of the hardest hit industries by the COVID-19 pandemic in 2020, the health and fitness industry is already on an incredible recovery journey. Now, the global fitness industry is expected to hit $190.56 billion in 2022 and grow to $434.74 billion by 2028. It’s clear the fitness industry has shaken off the blows from the pandemic and has come back stronger than ever.

But not everyone wants the same old gym experience. Increasingly, the demand for “boutique fitness” – smaller studios that specialize in a particular workout or regime – is through the roof. According to Run Repeat, more than 42% of all gym memberships are to boutique fitness studios, making up nearly half of the $102 billion revenue from the gym industry in 2021. What’s more, the boutique fitness industry is expected to be worth $22.1 billion by 2022, up nearly 5% from pre-pandemic levels. By 2025, that number is expected to shoot up an incredible 17% to $26.2 billion!

Now is the Time to Invest in Mayweather Boxing + Fitness

Step into the ring and become part of one of the most exciting and innovative brands to disrupt the fitness industry in years. Mayweather Boxing + Fitness offers a workout experience like no other, developed by the champ himself, Floyd Mayweather, and modified to be accessible and effective for the everyday gym-goer. And, more than anything, we deliver results and people across the U.S. are taking notice. To learn more about Mayweather Boxing + Fitness, check out our research pages here or make a request for more information here.

KickHouse Franchise Systems Joins Mayweather Boxing + Fitness

Get ready to step into the ring at a Mayweather Boxing + Fitness near you, after a huge expansion of the premiere boutique fitness franchise. Just recently, MW Fitness Holdings, LLC, the parent company of Mayweather Boxing + Fitness, acquired KickHouse Fitness, LLC, a leading kickboxing franchise system. Now, the existing 65 Mayweather Boxing + Fitness locations will combine with the 26 KickHouse locations, expanding both franchises’ footprints in communities all over the U.S.

“We are beyond excited to become part of the Mayweather Fitness family, sitting alongside the industry-leading Mayweather Boxing + Fitness brand and team,” KickHouse Fitness’ founder, Jessica Yarmey, said in a statement. “We believe that this combination will offer opportunities across all areas of the combined business, including marketing and franchisee support, and will help make all locations more relevant and attractive to consumers across the country.”

The announcement is just the latest development in Mayweather Boxing + Fitness’s incredible growth over the past few years. Case in point: in March 2020, Mayweather Boxing + Fitness had just 5 locations. Now, the boutique fitness franchise has 65 gyms across the U.S. – that’s a 1200% growth in two years! The rapid expansion of Mayweather Boxing + Fitness can be attributed to the unique, immersive training experience developed by undefeated world boxing champion Floyd Mayweather, which offers inclusive, high-intensity fitness workouts, instructional videos, and classes that deliver results. But the franchise’s success is also a product of a highly attractive, easy to operate business model that’s designed to help franchise owners succeed and grow their business.

65 Franchise Locations and Growing

Mayweather Boxing + Fitness isn’t taking the gloves off, either. The franchise has ambitious goals to expand even more across the U.S. and become the household name in fitness. And it’s already got a leg up – nearly every American knows the greatness of Floyd Mayweather, who accomplished a world record of 50-0, giving our franchise owners an already established brand awareness and recognition in their communities. Who wouldn’t want to get in shape with a training and exercise program developed by one of the best athletes of our time?

Mayweather Boxing + Fitness also offers a one-of-a-kind investment opportunity for aspiring entrepreneurs. Our corporate team has strong experience in boutique fitness and developed a business model with high growth potential that’s easy to scale. Mayweather Boxing + Fitness is also dedicated to making sure its franchise owners have everything they need to grow, and that starts on day one. Our training and support program is one of the best in the fitness industry, featuring assistance with site selection and build out, in-person training, marketing, presale process, and the latest technology. Plus, our corporate team is available 24/7 for any and all questions for the life of the franchise.

“Now is a very exciting time to invest in a Mayweather Boxing + Fitness franchise,” says James Williams, CEO and co-founder. “We’ve been around for a few years now, and with every location that we go into, there’s so much excitement and buzz. We know we have the best programming, we know the model is scalable, and we know that we provide a simple blueprint for our franchise owners to implement. Now it’s all about finding the franchise owners who share our vision and drive for success, because once you bring passionate entrepreneurs into a scalable model like this, there’s enormous wins that come from it. We’re excited about the future.”

Invest in Mayweather Boxing + Fitness Franchise Today!

One of the best parts about investing early in the most exciting brand to hit the boutique fitness industry in a long time is the fact we have wide-open territories available in some of the most desirable markets in the U.S. Already, existing franchise owners are scaling up and becoming multi-unit owners. Now is the time to throw your hat in the ring and invest in a franchise that’s about to explode. To learn more, visit our research pages here or request more information here.

What is a Fitness Franchise?

Never before have Americans been so invested in their health and wellness, making now an incredible time to invest in a fitness franchise. Indeed, new fitness franchises can take many shapes and forms, allowing the customer to choose the style of workout that fits best with their lifestyle. No longer do traditional large format gyms dominate the market. Over the years, fitness boutiques, which are smaller group fitness concepts that specialize in a particular workout, have completely disrupted the industry, biting into the overall market. Though the number of fitness locations (36,000) and members (57 million) has tripled over the past few decades, an estimated 35% of customers have shifted away from incumbent brands.

“Fitness Boutiques re-defined the industry, driving much of the membership growth over the past decade,” according to a report in Toptal. “They adapted to the unique preferences of Millennials and younger generations who sought more specialized experiences, a sense of community, and flexible participation (read: no pushy sales, or year-long unbreakable contracts). Highlighting their rapid expansion, the definitive trade organization IHRSA notes that boutique memberships expanded 74% from 2012 to 2015, compared to 5% for health clubs. Admittedly, boutiques started from a smaller base, but their share of total revenue—some 35%—proves their presence is significant.”

To be sure, fitness boutiques are no passing fad, and now rival the largest chain fitness locations in the U.S. Fitness boutiques are a great investment now and for the future because they offer what no gym can – a highly specialized experience that features convenience, flexibility, and a sense of community. What’s more, these gyms are highly popular with younger generations, which is a growing segment in the market.

The Demand for Boutique Fitness

According to Run Repeat, the boutique fitness industry is one of the fastest growing sectors of the fitness industry, expected to be worth $22.1 billion by 2022, up 4.63% from their pre-pandemic levels of $21.1 billion in 2019. By 2025, the boutique fitness industry is expected to hit $26.2 billion, up 16.97% from 2022. Many estimates show boutique fitness accounts for nearly 50% of the overall market share in the fitness industry!

So what’s behind all this demand? Simply put: boutique fitness offers a more engaging, fun, and immersive workout than traditional gyms. Studios specialize in a certain type of exercise, or blend a few different styles in a unique way. You’re surrounded by like-minded people interested in the same workouts as you. Everyone knows their instructor, who will guide you step-by-step throughout the class, and there’s a sense of community you don’t find at traditional health clubs.

“Boutique fitness isn’t running on a treadmill for 30 minutes after work, or awkwardly lingering around the weight rack waiting for someone to finish so you can nab their weights,” according to a report in GloFox. “Instead, boutique fitness is an experience; training in a small group setting with everyone in the community feeling accomplished after. Unlike the traditional gym model, members are a part of something that’s about more than exercise alone.”

Mayweather Boxing + Fitness is a Winning Deal

Enter into the ring Mayweather Boxing + Fitness, a boutique fitness experience like no other. Founded in 2018 by legendary boxer Floyd Mayweather and businessmen James Williams and Burrel Wilks, Mayweather Boxing + Fitness is now one of the fastest growing new fitness franchises in the boutique fitness category. At Mayweather Boxing + Fitness, you’ll be working out with a routine created by the undefeated champ himself, modified for the everyday gym-goer. Our workout curriculum is designed to deliver results, with members able to burn up to 1,000 calories per class. And every class is different, whether you want to burn calories, build muscle, increase balance, or just let off some steam.

“Boxing is an extremely empowering activity,” says Chan Gannaway, Director of Instructor Education and Content Creation. “It’s a great way to burn calories, get fit, and release a lot of stress. Our members feel really empowered when they leave class. The results that we’ve seen from our members are truly incredible. They’ve lost tons of weight, they’ve gained confidence, and in some cases, they were able to go off medication that they were on for years. It’s truly life changing for our members.”

For aspiring entrepreneurs, Mayweather Boxing + Fitness is a simple-to-operate, scalable business model with huge profit potential. Plus, our brand already has a leg up with the backing of one of the greatest boxers of all time. Mayweather Boxing + Fitness has the programming, exceptional experience, and world class training and support to back it up.

Going for Gold Franchise Support

All along the way, we make sure franchise owners have every tool in the toolbox for growth. From day one, our corporate team will help with site selection and build out, making sure you have an optimal location and move through the leasing/build out/construction process as smoothly as possible. Each franchise owner spends several days of in-person training, where you’ll learn all the ins and outs of the business, including attracting and retaining members, marketing strategies, and setting financial goals. Our team also makes sure franchise owners are up-to-date with the latest technology, including our mobile app and in-studio tech platforms. And, rest assured, our ongoing support is at your fingertips for any question for the life of the franchise.

“We’re going to be in your corner,” says Bryan Diaz, COO. “As a franchisee, you are there to support your members and your team. And we’re in the background supporting you to be as effective as possible in your business. We will provide you with the strategic sales and operations support that allows you to flourish and grow your business to where you want it to be.”

Learn More about New Fitness Franchises!

Mayweather Boxing + Fitness has prime territories available across the U.S., but not for long. With the rise in popularity of boutique fitness, Mayweather Boxing + Fitness is a brand in the right place at the right time. With the name recognition of the champion himself, Mayweather Boxing + Fitness is ready to make a splash in the boutique fitness industry. To learn more, visit our research pages here or request more information here.

What Is The Mayweather Boxing + Fitness Franchise Opportunity?

Arguably the best boxer of all time, Floyd Mayweather retired undefeated as a professional and remains one of the best pound-for-pound fighters the world has ever seen. So when Mayweather stepped into the ring to start a boutique fitness franchise, you knew it was going to rise to the top and become a champ. Enter into the ring: Mayweather Boxing + Fitness.

Using Mayweather’s own methods and techniques, Mayweather Boxing + Fitness is a one-of-kind immersive, high-intensity training experience you can’t find in any other gym or training facility. With the experience of 21 years of Mayweather’s elite boxing career, along with the partnership of an industry-leading team, Mayweather Boxing + Fitness is primed to become the new gold standard in fitness. For aspiring entrepreneurs, this is a heavy-hitting, knockout opportunity that’s not to be missed.

Over the past two years, Americans have realized the importance of health and wellness like never before. But people are tired of the same-old gym workouts and boring exercise equipment. There’s a new expectation – living a healthy lifestyle and keeping yourself in top shape doesn’t have to be a chore, it can be fun and exciting. Mayweather Boxing + Fitness provides an experience like no other. Mayweather Boxing + Fitness is a brand built by champions to help make champions. Formulated with the perfect combination of boxing, strength, and cardio conditioning intervals designed to make you look good, feel good, and leave with more than just a great sweat.

What Makes Us the Best

So what makes Mayweather Boxing + Fitness unique? Well, for starters, it’s backed by one of the biggest names in sport. You don’t have to be a boxing fan to know about the greatness of Floyd Mayweather. Across the world, Mayweather is internationally recognized as one of the all-time elite names in sports. For our franchisees, that means instant brand recognition and awareness, which is a huge deal for new businesses establishing themselves in communities. When people think of Floyd Mayweather, they think of a champion and greatness, and your franchise is now part of that journey.

Mayweather Boxing + Fitness has a business plan designed for long-term success. We’ve built a streamlined and straightforward business model centered on operational simplicity. It’s also set up to be a moderate upfront investment, lower than many other boutique gyms on the market. Our franchisees are not lost in a big corporate system. Mayweather Boxing + Fitness is a family business from top to bottom, providing a hands-on approach with each franchise owner.

Did we mention our industry-leading corporate team, made up of some of the most experienced business people in the fitness industry? Our stellar team has the reputation and experience of being part of building multiple successful fitness franchise brands across the country. Gyms and boutique fitness studios are ever changing, and our teams are at the cutting edge of the latest technologies and growing trends, such as our all-in-one branded mobile app for members, new in-studio videos provided daily, and heart rate monitoring that helps members burn up to 1,000 calories a class.

Supported Franchisees Separate The Competition

As the old saying goes, “Behind every great boxer, there is a great boxing coach.” At Mayweather Boxing + Fitness, behind every great franchisee is a great support and training team. Mayweather Boxing + Fitness is in your corner every step of the way, from the moment you sign on to become a franchisee, all the steps it takes to open, and for the entire life of the franchise location.

Here’s how it works: First, fill out an application to tell us a little more about yourself, and then, through the qualification process, we’ll make sure you’re set up for success. The next step is for you to visit the Mayweather Boxing + Fitness flagship studio to spend some time with our team and learn about the business. Once you’ve signed a franchise agreement and become a franchise owner, you’ll participate in our education training programs and learn from the best in the industry.

At the same time, our real estate group will work with you to help find the optimal location for your franchise, and our in-house construction management group will provide support throughout the entire build-out process. We know the pre-sale process can be daunting, which is why you’ll receive support and guidance from our corporate sales and marketing teams to teach you how to sign up members. Then you’re one step closer to your opening, with full corporate support as you open for classes. Then sound the bell! You’re ready for your grand opening and to start building your Mayweather Boxing + Fitness to become a champ in your community.

Simple Business Model

Mayweather Boxing + Fitness offers a simple and high margin business model, with moderate start-up costs, an easy-to-follow business plan, and recurring revenue streams. We want everyone excited about our brand to have a chance at success, which is why we’ve kept initial investment costs low, ranging from $299,700 – $595,500, far below many other fitness facilities and gyms.

One of the huge ways Mayweather Boxing + Fitness keeps costs low is a clean studio layout and easy-to-implement programming system. Our fitness studios only require 1,800-3,000 square feet, making our footprint small and ensuring modest initial build out costs. We also keep costs reasonable for furniture, fixtures and equipment purchases. Because our footprints are small and adaptable, we’re able to put gym locations in some of the most convenient and accessible locations possible.

Learn More About The Mayweather Gym Franchise

The bells have run for the first round of Mayweather Boxing + Fitness’s meteoric climb to be the premier group fitness experiences in the market. Backed by the champ himself, Mayweather’s splash into the fitness industry has already generated a ton of consumer buzz and brand awareness. With the fitness industry booming, now is the time to step into the ring and invest in a Mayweather Boxing + Fitness franchise. To learn more about franchising opportunities, visit our research pages here or request more information here.