What is a Fitness Franchise?
Never before have Americans been so invested in their health and wellness, making now an incredible time to invest in a fitness franchise. Indeed, new fitness franchises can take many shapes and forms, allowing the customer to choose the style of workout that fits best with their lifestyle. No longer do traditional large format gyms dominate the market. Over the years, fitness boutiques, which are smaller group fitness concepts that specialize in a particular workout, have completely disrupted the industry, biting into the overall market. Though the number of fitness locations (36,000) and members (57 million) has tripled over the past few decades, an estimated 35% of customers have shifted away from incumbent brands.
“Fitness Boutiques re-defined the industry, driving much of the membership growth over the past decade,” according to a report in Toptal. “They adapted to the unique preferences of Millennials and younger generations who sought more specialized experiences, a sense of community, and flexible participation (read: no pushy sales, or year-long unbreakable contracts). Highlighting their rapid expansion, the definitive trade organization IHRSA notes that boutique memberships expanded 74% from 2012 to 2015, compared to 5% for health clubs. Admittedly, boutiques started from a smaller base, but their share of total revenue—some 35%—proves their presence is significant.”
To be sure, fitness boutiques are no passing fad, and now rival the largest chain fitness locations in the U.S. Fitness boutiques are a great investment now and for the future because they offer what no gym can – a highly specialized experience that features convenience, flexibility, and a sense of community. What’s more, these gyms are highly popular with younger generations, which is a growing segment in the market.
The Demand for Boutique Fitness
According to Run Repeat, the boutique fitness industry is one of the fastest growing sectors of the fitness industry, expected to be worth $22.1 billion by 2022, up 4.63% from their pre-pandemic levels of $21.1 billion in 2019. By 2025, the boutique fitness industry is expected to hit $26.2 billion, up 16.97% from 2022. Many estimates show boutique fitness accounts for nearly 50% of the overall market share in the fitness industry!
So what’s behind all this demand? Simply put: boutique fitness offers a more engaging, fun, and immersive workout than traditional gyms. Studios specialize in a certain type of exercise, or blend a few different styles in a unique way. You’re surrounded by like-minded people interested in the same workouts as you. Everyone knows their instructor, who will guide you step-by-step throughout the class, and there’s a sense of community you don’t find at traditional health clubs.
“Boutique fitness isn’t running on a treadmill for 30 minutes after work, or awkwardly lingering around the weight rack waiting for someone to finish so you can nab their weights,” according to a report in GloFox. “Instead, boutique fitness is an experience; training in a small group setting with everyone in the community feeling accomplished after. Unlike the traditional gym model, members are a part of something that’s about more than exercise alone.”
Mayweather Boxing + Fitness is a Winning Deal
Enter into the ring Mayweather Boxing + Fitness, a boutique fitness experience like no other. Founded in 2018 by legendary boxer Floyd Mayweather and businessmen James Williams and Burrel Wilks, Mayweather Boxing + Fitness is now one of the fastest growing new fitness franchises in the boutique fitness category. At Mayweather Boxing + Fitness, you’ll be working out with a routine created by the undefeated champ himself, modified for the everyday gym-goer. Our workout curriculum is designed to deliver results, with members able to burn up to 1,000 calories per class. And every class is different, whether you want to burn calories, build muscle, increase balance, or just let off some steam.
“Boxing is an extremely empowering activity,” says Chan Gannaway, Director of Instructor Education and Content Creation. “It’s a great way to burn calories, get fit, and release a lot of stress. Our members feel really empowered when they leave class. The results that we’ve seen from our members are truly incredible. They’ve lost tons of weight, they’ve gained confidence, and in some cases, they were able to go off medication that they were on for years. It’s truly life changing for our members.”
For aspiring entrepreneurs, Mayweather Boxing + Fitness is a simple-to-operate, scalable business model with huge profit potential. Plus, our brand already has a leg up with the backing of one of the greatest boxers of all time. Mayweather Boxing + Fitness has the programming, exceptional experience, and world class training and support to back it up.
Going for Gold Franchise Support
All along the way, we make sure franchise owners have every tool in the toolbox for growth. From day one, our corporate team will help with site selection and build out, making sure you have an optimal location and move through the leasing/build out/construction process as smoothly as possible. Each franchise owner spends several days of in-person training, where you’ll learn all the ins and outs of the business, including attracting and retaining members, marketing strategies, and setting financial goals. Our team also makes sure franchise owners are up-to-date with the latest technology, including our mobile app and in-studio tech platforms. And, rest assured, our ongoing support is at your fingertips for any question for the life of the franchise.
“We’re going to be in your corner,” says Bryan Diaz, COO. “As a franchisee, you are there to support your members and your team. And we’re in the background supporting you to be as effective as possible in your business. We will provide you with the strategic sales and operations support that allows you to flourish and grow your business to where you want it to be.”
Learn More about New Fitness Franchises!
Mayweather Boxing + Fitness has prime territories available across the U.S., but not for long. With the rise in popularity of boutique fitness, Mayweather Boxing + Fitness is a brand in the right place at the right time. With the name recognition of the champion himself, Mayweather Boxing + Fitness is ready to make a splash in the boutique fitness industry. To learn more, visit our research pages here or request more information here.